The business of marketing and advertising is a very exciting and fast-paced process, but many people are so involved that they can’t focus on doing what others do. The concept of the buy Vs sell process is so critical to the process of business success, and when this isn’t the case with the customer, the end result can lead to a lot of missing something. In this article we’re going to take a closer look at the usefulness of making the decisive first contact.
It’s all about control
There’s a common marketing wisdom circle out there on how to currently market your business, and it goes something like this: “You build the brand, they will come”. “Build your brand in the mind of your customers”. But there’s a catch: Unless you have a strong sense of your customer offering or service, you’re fighting against time to be your competitors’ equal.
If you have a bird for sale near me getting 10 times the enquiries per month as you do with your personal pet store, will that make you a lot of money? And if you are maxed out in terms of the time you’re putting into your marketing, you’ll probably find you’re not making a lot of profit compared to what you’re spending. Ask yourself: Will any of these people really buy at that point?
The answer, obviously, is no. But at least you have a chance; a demonstrable, quantifiable opportunity. Instead of Advertising, Focus On Sales
Many advertising campaigns fail because they focus on the advertising, rather than the content. Techniques like product placement and celebrities can frequently draw in thousands of your potential customers, but what you’re rushing into is a scattergun approach. And who can at least make sense of the fact that you choose to advertise on TV when your local optometrist does a radio ad being a huge worthless expense?
It would probably only be a solitary individual with a dying grey hair who would sign up for life insurance and expect protection for each and every single Where is eine? Are we all doomed? The fact of the matter is that these things can only be used in so many ways. Even if you’re recording sales, and you’re getting some on going monthly reports that indicates sales that actually “go through”, it’s still extremely useless.
You can’t get to a Million Dollar Mindset without a strong connection with your customer. There’s no doubt about it: Your sales are going to happen at some point. It’s your job to use them within a tax deductible budget.
You never have 100% of these people’s attention for an endless timespan. These people are just too busy, too time-consuming, and can not be bothered with some business of your sort! A single piece of advertising merely a) costs money and b) won’t generally make a difference.
Always remember that the most helpful and effective way to convert new customers and boost the sales of your marketing and advertising is by captivating them with your marketing message. Three things to keep in mind when you’re about to accountable for getting your message across: You must first become an expert on the product you’re offering or promoting for;Secondly, don’t buy a new Rolodex; and Thirdly, don’t pay sales personnel a salary, no matter what.
Always use audio, because with audio, you can convey more information in a shorter amount of time unlike a great many mediums.
Do your homework, and know your target audience very well.
Focus on sales, not on sales techniques. An endless quantity of calls from a sequence of sales people still will not help you sleep
Never throw away your lead box, because you will never get what you really want; you can only determine that by knowing who the target is, and where they’re trying to go. The way to do that is by using direct mail to complement your marketing strategy.
Make sure your target audience is your ideal customer. Make sure they use your product or service, and they’re willing to provide a review for you.
Make the product or service stand out. Use attention grabbing strategies. Handle the sales process. Get a background.
Leverage existing clients to generate new leads. You can’t do this without the permission of your audience, and you’ll get it in exchange for receiving your calls.
Leverage other products and services to swell the value of what you’re selling exactly to what your customer wants.
Leverage other local retail businesses’ databases to increase your lead numbers.